Tracey Buchwald

Cage The Elephant

This project explores wall art for the Rock and Roll Hall of Fame. I chose Cage the Elephant, an emerging band with lasting potential. Using a structured grid system, the design contrasts organization with the band’s raw, grungy sound. The desert setting reinforces that tone—gritty, expansive, and unrefined.

Carmen Cruises

The Carmen Cruises travel poster began as a tutorial and evolved into a promotional piece. Created in Adobe Illustrator, it channels a vintage travel aesthetic. An Art Deco style and 1930s-inspired type were used to reinforce a classic era of travel advertising.

BunkHaus

The Bunkhaus began as a logo for a sustainable tiny home container community. A restrained palette of green and brown reflects its environmental focus. Inspired by Bauhaus principles, the design embraces simplicity and function. The geometric forms within the “B” reference stacked shipping containers.

Isle Tropicana Poster

Isle Tropicana began as an exploration of underwater typography and evolved into a vibrant poster. Inspired by the colors of tropical fish and Bahamian architecture, the palette captures the energy of sunlit water. The logo, created in Adobe Illustrator, reflects an imagined day in paradise—ocean waves paired with plumeria. Original photo of woman kevin-fitzgerald

Cone Creations

The Cone Creations menu was designed in Adobe Illustrator for clean typography and layout, with imagery enhanced in Adobe Photoshop. The goal was to create a fun, fresh, and appetizing design using vibrant ice cream visuals and expressive type. A warm, yellow-toned color palette was chosen to evoke happiness and stimulate appetite, resulting in an engaging and approachable menu experience.

ice cream photos courtesy of Pixabay

Luna Wine

Luna Wine is a more recent packaging design project created to reflect the soft oak notes of the wine blend and its naturally rich, dark color profile. The design was developed entirely in Adobe Photoshop, using masking techniques to integrate imagery seamlessly across the packaging and bottle. A carefully selected color palette of deep, moody tones paired with subtle luminous accents was used to evoke the mysterious glow of moonlight and enhance the product’s premium feel. Original photo of woman Kevin Lee Um