Street and Virtue

For this project, I was given a random name—Street and Virtue—and developed a complete brand and digital experience around it. I positioned the company as an industrial door manufacturer and began by creating a modern logo with a metallic aesthetic to reflect materials such as aluminum and steel.

The project progressed through a full UX process, starting with wireframing in Balsamiq. I conducted market research and developed user personas to better understand the target audience. Based on this research, I selected a color palette intended to resonate with the predominantly male buyer demographic.

To improve usability and clarity, I cropped and simplified product imagery to make the interface more accessible and easier to navigate.

Next, I built a working prototype in Adobe XD, taking a mobile-first approach to accommodate architects and field professionals who often access information on the go.
In addition to the website, I created small digital advertisements designed to be engaging and shareable. This project ultimately served as the foundation for the National Access Design website.